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Every company should have a website nowadays. They have to have an effective and impactful online image to compete on the industry. Currently, the planet has a large number of mobile users. They reach business websites using their smartphone displays as it is convenient. So it is becoming important to make a site mobile friendly. A mobile friendly website helps in business improvement in following ways. Responsive web design is the first step toward it. It's a design that states that design should be reacting to the user's behaviour and environment depending on how big the screen and orientation.

This design is capable of fitting any dimension of the screen. A non-responsive site warns users badly. It's not in any respect user-friendly approach. People want to find websites on mobile phones as it as they appear on computer screens. But results are reverse of it if a company has not opted for responsive web design. A non-responsive website has an unmanaged menu, and icons are floating nearly everywhere. It is quite frustrating to take care of such site for the users. They'll shift to other sites as fast as they feel dissatisfied.

A reactive web design is good-looking. It will just attract traffic what will result in increased sales. Users will have the ability to receive the similar experience on their mobile screens as on desktop. A mobile-friendly site adjusts everything based on user's screen. It will also result in inconvenience of seeking information for users. It will result in happy users, and they would love to buy a service or product. In this way they will have more confidence in the company. It will simply keep mobile users as happy as computer users.

A mobile-friendly site provides better results in search engine optimization. Search engines such as Google are more likely to permit such websites in the top ranks than non-responsive websites. It means it is going to generate better traffic than non-responsive websites. It will gradually increase sales. When people get great experiences by visiting a website, it increases the chances of them returning to a website and buying products and services from this business. Website which is not mobile friendly does not provide a pleasant view, so how can a business expect mobile users to be their customers. In brief, a mobile-friendly site improves the business sales due to the happy users it creates.